Here is a complete summary of what is covered in this course:

Module 1: Establishing the Foundation

Lesson 1: The Pros & Cons of Fine Art Prints

Module 1 Begins by spotlighting Giclee prints, emphasising quality and vibrant colours. The pros and cons of selling prints are thoroughly discussed, addressing concerns like devaluation of original art and market saturation.

Lesson 2: Types of Fine Art Prints

This lesson delves into various print options, detailing Giclee, Silk Screen Printing, Mixed Media Print, and Hand Finishing Prints. Each method's uniqueness, costs, and potential artistic value are explored.

Lesson 3: Types of Print Run

The module distinguishes limited and open editions, introducing a timed open print run concept for exclusivity.

Lesson 4: The Role of Prints in Your Art Business

The delicate balance between selling prints and preserving original art value is emphasised, guiding artists to differentiate through material and size.

Lesson 5: Setting Print Sales Goals

Artists are prompted to define goals, consider competition, and decide on outsourcing. Pros and cons of outsourcing are explored, emphasising quality control.

Module 2: Preparing Your Artwork for Printing

Lesson 1: Choosing the Right Artworks

The focus is on selecting marketable artworks aligned with brand and audience. Artists are encouraged to trust instincts and learn through experience.

Lesson 2: Digital Image Editing

Digitising artworks for printing is explored through scanning and photographing methods. The course provides a comprehensive guide for both DIY and outsourcing approaches.

Module 3: Finding a Print Partner

Lesson 1: Researching Print Service Providers

Artists are guided in identifying the right print service provider, emphasising fine art printing. The lesson includes personal insights and links to aid decision-making.

Lesson 2: Collaborating with Printing Companies

Effective communication and collaboration with printers are crucial. The lesson provides a detailed guide on critical choices, paper quality, and placing print orders.

Module 4: Finalising Your Print Choices

Lesson 1: The Sizes of Prints to Choose From

Importance of selecting the right print size is explored, considering framing costs, digitising options, and collector preferences.

Lesson 2: Edition Sizes

Insights into determining edition sizes are offered, linking it to brand image and goals. Strategies for small and large editions are discussed.

Lesson 3: What is Right for Your Brand

Choosing between open and limited editions is comprehensively guided, with a flow chart simplifying the decision-making process.

Module 5: Marketing Your Prints

Lesson 1: Product & Price

Pricing calculations, including expenses, are detailed for both open and limited editions. Realistic profit margins and price comparisons are emphasized.

Lesson 2: Place - Where to Sell Your Prints

Various outlets for selling prints, both online and physical, are explored. Considerations for choosing venues based on target audience are discussed.

Lesson 3: Promotion

Promotion is positioned as a continuous process, extending beyond explicit marketing efforts. It involves creating brand awareness through various platforms.

Lesson 4: Methods of Marketing

Different marketing methods, including advertisement, direct marketing, event marketing, digital marketing, free press, and brand collaborations, are covered.

Module 6: Fulfilment and Shipping

Lesson 1: Certificates of Authenticity

Certificates of Authenticity are highlighted as crucial, emphasizing design elements and suggesting enhancements like gold foil details.

Lesson 2: Print Fulfilment Process and Pricing

A step-by-step guide for fulfilling print orders is provided, covering shipping cost decisions, international shipping strategies, and additional charges.

Lesson 3: Packaging and Shipping

Packaging is explored as a marketing principle, with detailed instructions for various formats. Insights into extras like thank-you cards and gloves are shared.

Lesson 4: Handling Disputes and Returns

Challenges in handling customer disputes and returns are addressed, emphasizing positive customer experiences. The importance of shipping insurance is underscored.

This module serves as a comprehensive guide, blending practical advice with personal anecdotes, making it a valuable resource for artists navigating the complexities of fulfilling print orders.